by Dale Steward

I have a shocking revelation for you, just don't tell your upline. Your MLM company does not have a department of people wandering the floors at all hours of the night worrying about your success and financial well being.

In fact, I'm sure you will agree your company is infinitely aware of the retention and attrition rates of it's distributors and customers. The average annual retention rate for distributors is around 35%. Restated, two-thirds of the people you sign up as distributors will quit each and every year. Companies know that less than 1% of their distributors are truly successful and that they; the Company and the extremely elite group of successful distributors; are making their money from the non-profitable purchases made by the other 99+%.

It is for this reason that you want to give yourself a fighting chance and lead with your product, not your opportunity. When you lead with your product and are marketing properly, positioning yourself to talk with people who already have a want, need or desire for that product, your chances for success will explode.

Once a customer has fallen in love with your product, then you can ask them if they see an opportunity. They may see an opportunity to bring on just enough like minded individuals so that they receive a rebate covering their monthly expenditure. They might surprize you and want to climb on board with both guns blazing. Finally, they might say No Thanks and just continue enjoying the benfits your product provides them. At least they remain your customer and are buying something. Remember, in MLM if no one buys anything, no one makes any money.

The alternative is someone joining your downline solely for the opportunity. Two, three, perhaps six months down the road when they are not seeing the incomes that had been suggested or imagined, what happens? Along comes another "Great" opportunity and they have become Houdini. Poof!, Gone.

About the Author

Dale grew up living coast to coast in Canada, finally settling down in the beautiful Okanagan Valley in British Columbia. A divorced father of three fine sons, he recently became a proud grampa. Dale has worked both sides of the fence, 18 years as a banker and several years as a business owner. For more ideas for successful MLMing visit http://www.TightlyProtectedMLMSecrets.com telephone 250-275-4830 or email jbsteward12@msn.com.